PR Internship with Drew Michael Taylor Foundation Summary

From December, 2008 through May, 2009, I was an intern for the Drew Michael Taylor Foundation of Shippensburg, PA. During those five months, I was primarily responsible for helping with various stages of event planning, creating new promotional materials, updating existing fliers and brochures, and manning the information tables at various programs and events as a representative for the foundation.

The Drew Michael Taylor Foundation is a private, non-profit organization created in 2006 by Randy and Marcie Taylor after the loss of their son, Drew. They are busy year round with projects honoring Drew’s memory and helping children in need. They achieve this vision with monetary donations, help from friends, family, and support of volunteers. The foundation has created various programs including grief and loss support groups, scholarships, awards, recreational and educational opportunities for families of the community. It’s really quite amazing.




The following is a list of major events and my contributions:
Dunks For Drew In planning for the annual January event, I sent media reminders to local newspapers and television stations, created and distributed a flier, for which I won third place for submission in the Spring 2009 CoJo Awards; at the Heiges Field House, I sold t-shirts and books from the information table.

Shippensburg H.S. Alumni Basketball Game Alongside the squad of varsity cheerleaders, I collected registration checks and donations at the door. My primary role was planning the buffet dinner for 70 guests at Knute’s Pub & Grill that followed the game.

Ready, Set, Go! After assisting the teachers set up food, I photographed the adults and children in action at various sessions of the program. I also sold books and t-shirts from the information table. Afterwards, I wrote an article for The Sentinel highlighting the success and involvement of the Drew Michael Taylor foundation and Shippensburg University in making the event possible for the community.

Harrisburg Senators Game I created a flier to be placed on the foundation website for the Harrisburg Senators game which featured the Drew Michael Taylor Foundation as the Community Organization of the game. An on-field pregame interview was conducted, Randy and Marcie had on-air time on the Senators radio broadcast and I passed out brochures, fliers, and self addressed envelopes for donations on the concourse during the game.

Community fundraiser at Pizza Hut in Shippensburg
I organized a buffet fundraiser and created a poster to distribute in town and at the restaurant to promote Drew Michael Taylor as a local foundation helping children. Community members were directed to eat at the buffet on the designated day. Fifteen percent of the sales were donated to the foundation.