Beth A. Weyer
304 Oakdale Road
Martinsburg, PA 16662
(717) 658-3861
bethweyer@gmail.com
Objective: Position in Promotions, Public Relations, Event Planning
Education:
Shippensburg University, Shippensburg, PA
BA in Communications/Journalism
Professional Emphasis: Public Relations
Minor: Technical/Professional Communications
Graduated: December 2009
Computer Software:
Microsoft Office 2007, Quark, Adobe InDesign CS4,
Adobe PageMaker
Honors:
CoJo Award: Public Relations, Deans List 2009
Shippensburg University Academic Day Essay 2002
Experience:
Promotions Assistant
Citadel Broadcasting Co. Camp Hill, PA 2009
• Implemented eight events for WQXA, WCAT, WMHX
• Set up sophisticated electronic radio equipment for remote broadcasts
• Interacted with listeners, clients
• Recorded video footage and photographs for websites
• Endorsed station contests and giveaways
Public Relations Internship
Drew Michael Taylor Foundation, Shippensburg 2008-2009
• Promoted and planned various foundation events
• Wrote press releases, created fliers
• Assisted at foundation fundraisers and programs
Community Assistant
Campus Advantage, Shippensburg 2008-2009
• Created promotional materials for residence life programs
• Maintained MySpace and FaceBook accounts
• Assisted at promotional events and open houses
• Marketed to prospective tenants: property tours, phone calls, e-mail
• Co-vended with local businesses for contributions to events
Leadership:
Independent Beauty Consultant
Mary Kay Cosmetics 2008-present
• Manage personal business, sales, and customer relations
• Achieved Star Consultant, $1800 wholesale (2 quarters)
• Recruit new team members
New Student Orientation Team
Shippensburg University 2003, 2005, 2009
• Assisted new students & families in transition to campus life
• Facilitated group activities: ice breakers, discussion, campus tours
• Participant in role plays, Q&A panel member for 100 parents
Phi Sigma Sigma Sorority
Delta Chi Chapter, Shippensburg University
•Executive Board Member, integrated 10 new members
•Leadership Conference Training
•Formal Chair, planned social for 75
•Various committees
•Numerous community service activities
References:
Available upon request
PR Internship with Drew Michael Taylor Foundation Summary
From December, 2008 through May, 2009, I was an intern for the Drew
Michael Taylor Foundation of Shippensburg, PA. During those five
months, I was primarily responsible for helping with various stages of
event planning, creating new promotional materials, updating existing
fliers and brochures, and manning the information tables at various
programs and events as a representative for the foundation.
The Drew Michael Taylor Foundation is a private, non-profit organization created in 2006 by Randy and Marcie Taylor after the loss of their son, Drew. They are busy year round with projects honoring Drew’s memory and helping children in need. They achieve this vision with monetary donations, help from friends, family, and support of volunteers. The foundation has created various programs including grief and loss support groups, scholarships, awards, recreational and educational opportunities for families of the community. It’s really quite amazing.
The Drew Michael Taylor Foundation is a private, non-profit organization created in 2006 by Randy and Marcie Taylor after the loss of their son, Drew. They are busy year round with projects honoring Drew’s memory and helping children in need. They achieve this vision with monetary donations, help from friends, family, and support of volunteers. The foundation has created various programs including grief and loss support groups, scholarships, awards, recreational and educational opportunities for families of the community. It’s really quite amazing.
Reference List
Beth Weyer
304 Oakdale Road
Martinsburg, PA 16662
(717) 658-3861
bw2359@ship.edu
REFERENCES
Mrs. Sheryl Ezbiansky
Independent Sr. Sales Director
20 Colgate Drive
Camp Hill, PA 17011
717-554-6134
sezbiansky@marykay.com
Mrs. Kimberly Byers
Clerk Typist
Etter Health Center
Shippensburg University
1871 Old Main Drive
Shippensburg, PA 17257
717-477-1458
ksbyers@ship.edu
Mr. Randy Taylor & Mrs. Marcy Taylor
Co-Founders
Drew Michael Taylor Foundation
402 Richwalter Ave
Shippensburg, PA 17257
717-532-8922
drewmichaeltaylor@pa.net
Advertising Copy Skills Summary
Advertising is not just about creativity and entertainment. Good advertising is inspired by research and knowing the target audience. Understanding a clients brand and how it fits it into the consumers life is the first step in creating effective advertising.
My samples are from campaigns, assignments from class, and real clients. My skills in writing copy for TV, radio, and print advertising are evident in attention to layout, design, creativity, and proper format.
Clients include:
Rock Towne Student Townhomes
Maxie's
Knute's Pub & Grill
Hydr8 and Howard's Housekeepers are fictitious clients.
My samples are from campaigns, assignments from class, and real clients. My skills in writing copy for TV, radio, and print advertising are evident in attention to layout, design, creativity, and proper format.
Clients include:
Rock Towne Student Townhomes
Maxie's
Knute's Pub & Grill
Hydr8 and Howard's Housekeepers are fictitious clients.
Rock Towne Radio Script
(This radio script is originally typed in a two column, tabbed format and double-spaced. To fit on this page, the tabs, columns and paragraph spacing have been condensed.)
Rock Towne “Mr. Slumlord” :60 Radio
SFX: SOUND OF WRTING ON PAPER
MALE: Dear Mr.
Slumlord. I would’ve written earlier,
but I’m so busy enjoying myself! You really should see this place! My private room overlooks a white sand volleyball court.
I worked out at the fitness center this morning. Yeah, it rained today, so I
watched a movie on my 42’ flat screen tv. Tomorrow, I’m going to play
horseshoes, then grill dogs and burgers for dinner with the girls next door.
The staff here is so friendly! They invited me to an ice cream sundae social at
the
Clubhouse. I should’ve treated myself to the good life sooner! …
(SFX: MALE SIGHS) …
Clubhouse. I should’ve treated myself to the good life sooner! …
(SFX: MALE SIGHS) …
MALE:(sarcastically)
The truth is Mr. Slumlord, I’ve found a fool to sublet your one-room efficiency. Thanks for your hospitality
but I’ve found a place to call home! ...
(SFX: MALE CHUCKLES, SOUND OF
WRITING ON PAPER)…
Best regards, Steven
Best regards, Steven
ANNCR: Rock Towne
Student Townhomes in Shippensburg. A new community, minutes away from campus!
With state-of-the art amenities, it’s like being on vacation. All the comforts
of… luxury! Start living the good
life, now! Live at Rock Towne!
Knute's TV Script
(A TV script is typically in a two column format. The left side is video, the right is audio. To fit the layout of this page, two columns were condensed to one.)
“KNUTES WING OFF” :30 TV
“KNUTES WING OFF” :30 TV
1. LS Man enters
Knute’s restaurant in shiny gold robe. SFX:
ROCKY THEME BEGINGS
2. Cut to LS of second man entering opposite door of Knute’s
restaurant in shiny green robe.
3. Cut to MS of both men face to face, profile view.
4. They sit down at a table with hot steamy wings on plates
in front of them. SFX: THEME MUSIC FADES.
5.Waitress enters from off camera.
6. CU of waitress
VOICE: I want a clean, wing off, all bones bare! Let’s get ready to
rumble!
7. Men begin to devour wings SFX: MUSIC CRESCENDO LOUD
8. Cut to CU of man 1
9. Cut to CU of man 2
10. LS of table, man 2 is victorious. His plate is empty. SFX:
AUDIENCE APPLAUSE
11. MS Man stands up to receive championship belt from
waitress. Camera bulbs flash. SFX: CAMERA FLASH SOUND
12. CU Plate of fresh steamy wings ANNCER (VO): 30 cent
wings at Knute’s- where every Wednesday night is a battle for the title!
SUPER: Knute’s logo and address
Howard's Housekeeper's Radio Script
“Howard’s Housekeepers for young couples” :60 Radio
SFX: FRONT
DOOR TO HOME OPENS AND CLOSES
MAN 1: Honey,
I’m home!
MAN 2: I’m
out in the kitchen.
MAN 1: I hope your slaving over that
new stove, I’m starved.
SFX: FOOTSTEPS
MAN 1: (Astonished) Are you feeling
well? The house looks amazing. When on earth did you have time to clean?
MAN 2: Just
call me Suzie homemaker.
MAN 1: Mmm, something smells good. You
really are cooking! Something IS wrong. I’m dreaming. No, I’ve died and gone to
heaven.
MAN 2: Well
this is fun but really, I can’t take ALL the credit. I had HELP.
MAN 1: What’s your secret? (Worried) Was your mother here? (Frantic) Oh no, is she coming? She isn’t on
her way is she?
MAN 2: Relax would you! I called Howards Housekeepers. They
help clean homes and for a reasonable price.
And look outside, the patio
furniture is out in time for nice weather this weekend.
MAN 1: But those chairs are filthy
with bird poo from fall.
MAN 2: Not anymore! Howard’s brought them out from the shed and
cleaned them in a jiffy. I didn’t have to lift a finger. Well I did dial 292-HELP.
ANNCR: Call 292-HELP for reasonably
priced home and yard cleaning services. Howards Housekeepers, located on Main
Street in Carlisle.
Maxie's Print Ad
Maxie’s, Shippensburg, PA
Single page spread
“Beer with college friends
”
VISUAL: focus on glasses raised to the air
HEADLINE: No frills. Just fun.
LOGO: MAXIE’S
BASELINE: Wouldn’t you rather be at Maxie’s?
MANDATORIES: We’re all
about fun but please drink responsibly
Maxie's Radio Script
“Cheers to Maxie’s” 30: Radio
COLLEGE GUY 1: (On
cell phone) Hey man, meet us at Maxie’s.
SFX:
MUSIC FADE IN, CHEERS
THEME SONG
COLLEGE GUY 1: (On cell phone) Gotta go, our song
is on!
COLLEGE GIRL 1:
I look forward to Thursday nights. I love
coming to Maxie’s for pitchers after a long week of classes.
COLLEGE GUY 2: Every time we come here, it’s
relaxing. Ahh, it’s just what I need.
COLLEGE GUY 1: No worries man, just good friends
and cold beer.
SFX: (MUSIC
GETS LOUDER) GROUP SINGS ALONG WITH SONG LYRICS… “SOMETIMES YOU WANT TO GO
WHERE EVERYBODY KNOWS YOUR NAME.” (MUSIC FADES INTO BACKGROUND)
ANNCR: Maxie’s, the
place where friends feel like family. Wouldn’t you rather be at Maxie’s? Located on West Burd Street in Shippensburg.
Hydr8 TV Script
(Typically, TV scripts are displayed in a two column format. To fit this page, the columns have been condensed to one.)
Hydr8 “Water droplets”
:30 TV
SFX: UPBEAT ELEVATOR MUSIC
PLAYS IN BACKGROUND
MS STOCK BOY IS REFILLING PRODUCT ON DISPLAY
OF HYDR8 IN FRONT OF STORE. LIGHTS ARE DIMMED. STORE IS CLOSED.
JANITOR PASSES STOCK BOY.
SFX: CUT OUT MUSIC. THUD OF
PLASTIC WATER BOTTLE HITTING GROUND.
ZOOM
IN DOWN AN AISLE, A LEADING BRAND PLASTIC WATER BOTTLE FALLS FROM SHELF IN
GROCERY STORE. LID SPRINGS OFF AND ARMY OF WATER DROPLETS MARCH OUT OF
CONTAINER.
SFX: ANTS GO MARCHING MELODY
PLAYS
MS
WATER DROPLETS MARCH DOWN AISLE TO NEW HYDR8 DISPLAY.
CU COMMANDER OF TROOPS IN FRONT LINE OF MARCH LEAD THE BATTLE.
CU COMMANDER OF TROOPS IN FRONT LINE OF MARCH LEAD THE BATTLE.
LS
WATER TROOPS NEAR BASE OF HYDR8
DISPLAY BY CHECK-OUT LANES.
WATER BOTTLE CAPS ARE
LAUNCHED TO ATTACK HYDR8 DISPLAY.
SFX: ANTS GO MARCHING CUT.
HEAVENLY SOUND
CU FROM WATER DROPLETS PERSPECTIVE LOOKING UP
AT DISPLAY. LIGHTS ARE BRIGHT LIKE A HALO AROUND DISPLAY.
SFX: JANITORS KEYS JINGLE.
LS ZOOM IN TROOPS OF WATER DROPLETS LOSE LEGS
AND ARMS AND BECOME A PUDDLE OF WATER ON THE FLOOR. SFX: SPLOOSH SOUND.
LS
JANITOR COMES AROUND CORNER FROM THE AISLE PUSHING A MOP AND BUCKET ON WHEELS.
SFX: SQUEAK OF JANITORS CART
WHEELS.
LS
JANITOR MOPS UP PUDDLE OF WATER.
Technical Communication Skills Summary
Technical communication refers to communication in the workplace. Success in any type of career is partially based on how well one can write, speak to colleagues, supervisors, clients, and the public.
My ability to perform everyday tasks such as writing memos, e-mails, instructions, reports, and presentations will be helpful as a member of an organization. Communicating to outside organizations in the form of letters, web writing, research, and articles will most likely be necessary as well.
The samples posted on my website represent graded class assignments and group projects:
Work Plan (Ship Room Raters)
Website Proposal (Ship Room Raters)
Status Report (Ship Room Raters)
Proposal (Academic Dishonesty Policy)
Memo (Website Audience Analysis: Kia vs. BMW)
Memo (Rolling Stone Magazine Design Analysis: Pink)
My ability to perform everyday tasks such as writing memos, e-mails, instructions, reports, and presentations will be helpful as a member of an organization. Communicating to outside organizations in the form of letters, web writing, research, and articles will most likely be necessary as well.
The samples posted on my website represent graded class assignments and group projects:
Work Plan (Ship Room Raters)
Website Proposal (Ship Room Raters)
Status Report (Ship Room Raters)
Proposal (Academic Dishonesty Policy)
Memo (Website Audience Analysis: Kia vs. BMW)
Memo (Rolling Stone Magazine Design Analysis: Pink)
Proposal to Revise the Academic Dishonesty Policy
Mr. Thomas Dunn
Student Senate President
Dear Mr. Dunn:
I am a junior studying
Communications and Public Relations. I am writing to you to propose a revision
of the existing Academic Dishonesty policy at Shippensburg University
I have reviewed the Dishonesty
Policy in the student handbook, the Swataney. Our current policy seems to be
that of the Stone Age in comparison to both our neighboring state schools and
nationwide colleges and universities. I found no equivalent in Shippensburg’s
Dishonesty Policy when comparing it to other schools academic integrity
policies. We lack a traditional honors code to begin with. Now that
others have modified honor codes, Shippensburg is left in the
dust.
You may contact me with any questions
or comments in regard to my proposal.
Sincerely,
(Ship Room Raters Project ) Status Report
Memo
Date: November 16, 2009
To: Dr. Carla Kungl
From: Ship Room Raters
Subject: Status Report
Purpose
This
is a status report based on the current progress we have and are making on our
website.
Summary
We
have been accumulating research on potential Shippensburg off-campus housing
through websites and surveys handed out to current students. We have begun to
work on the website and we are currently about half way done. We have completed
the home page as well as the individual homepages for the individual sites
contained within. We still have to analyze the data from the surveys we have
received back and include it in our website. We are currently on schedule to
complete the website and present it to the class on December 11, 2009.
(Ship Room Raters Project) Work Plan
Memo
To: Dr. Carla Kungl
From: Ship Room Raters
Subject: Work
Plan
Date: October 2, 2009
Purpose
The
purpose of this memo is to provide you with our work plan pertaining to the
development of a website for Ship Room Raters. The website is primarily
intended for students at Shippensburg University seeking off-campus housing. We
will discuss the topic we have chosen for the website, our time schedule
represented by a Gantt chart, a list of our group’s policies, and a job
description of our project leader.
Memo: Audience Comparisons Kia vs. BMW
To: Dr. Carla Kungl
From: Beth Weyer
Date: 11/29/2009
Re: Audience Comparisons, Kia vs. BMW
The purpose of this memo is to contrast the target audiences of print advertisements for BMW and Kia. The criteria for which the audiences will be compared include differences in economic means, age, attitude, and lifestyle- all of which are inferred or blatantly portrayed in the distinct messages of the two brands through writing and creative design.
Summary
In comparing the two advertisements, Kia has a stronger visual with the use of color and creative images. BMW’s edge is expressed in the copy of the advertisement.
From: Beth Weyer
Date: 11/29/2009
Re: Audience Comparisons, Kia vs. BMW
The purpose of this memo is to contrast the target audiences of print advertisements for BMW and Kia. The criteria for which the audiences will be compared include differences in economic means, age, attitude, and lifestyle- all of which are inferred or blatantly portrayed in the distinct messages of the two brands through writing and creative design.
Summary
In comparing the two advertisements, Kia has a stronger visual with the use of color and creative images. BMW’s edge is expressed in the copy of the advertisement.
Memo Rolling Stone Article Design Analysis
From: Beth Weyer
Date: 11/29/2009
Re: Rolling Stone Magazine, Pink
This memo will analyze two pages among a six page feature about pop singer Pink in September’s issue of Rolling Stone magazine. I will be examining the spread against major features of designing a document found in chapter 12 of our text book. After discussing the three most successful design elements used- columns, pull quotes, and graphics- I will suggest how two particular pages could be designed differently.
Independent Beauty Consultant Skills Summary
Since October 2008, I’ve managed my own direct sales business with Mary Kay Cosmetics (while attending college full-time). In doing so, I’ve gained valuable organization and time management skills, communication skills and sales experience.
Utilizing product knowledge is essential when demonstrating skincare and make-up application tips during appointments and skincare classes. Presentation skills, uncovering customer’s needs, listening, and overcoming objections are an important part of the sales process.
Maintaining quality customer service is also necessary in order to keep customers. Phone etiquette, verbal and written communication skills are used to interact, write thank you’s, send E-cards, and make phone calls to follow-up with customers after consultations and purchases.
I’ve used technical writing and computer design skills to create promotional materials. Computer programs used include Adobe InDesign, Microsoft Publisher, Microsoft Word, and Excel. Samples of my work are titled:
Mary Kay Fundraiser (flier and order sheet)
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