Advertising is not just about creativity and entertainment. Good advertising is inspired by research and knowing the target audience. Understanding a clients brand and how it fits it into the consumers life is the first step in creating effective advertising.
My samples are from campaigns, assignments from class, and real clients. My skills in writing copy for TV, radio, and print advertising are evident in attention to layout, design, creativity, and proper format.
(This radio script is originally typed in a two column, tabbed format and double-spaced. To fit on this page, the tabs, columns and paragraph spacing have been condensed.)
Rock Towne “Mr. Slumlord” :60 Radio
SFX:SOUND OF WRTING ON PAPER
MALE: Dear Mr.
Slumlord. I would’ve written earlier,
but I’m so busy enjoying myself! You really should see this place! My private room overlooks a white sand volleyball court.
I worked out at the fitness center this morning. Yeah, it rained today, so I
watched a movie on my 42’ flat screen tv. Tomorrow, I’m going to play
horseshoes, then grill dogs and burgers for dinner with the girls next door.
The staff here is so friendly! They invited me to an ice cream sundae social at
the Clubhouse. I should’ve treated myself to the good life sooner! … (SFX:
MALE SIGHS) …
MALE:(sarcastically)
The truth is Mr. Slumlord, I’ve found a fool to sublet your one-room efficiency. Thanks for your hospitality
but I’ve found a place to call home! ...
(SFX: MALE CHUCKLES, SOUND OF
WRITING ON PAPER)… Best regards,
Steven
ANNCR: Rock Towne
Student Townhomes in Shippensburg. A new community, minutes away from campus!
With state-of-the art amenities, it’s like being on vacation. All the comforts
of… luxury! Start living the good
life, now! Live at Rock Towne!
(A TV script is typically in a two column format. The left side is video, the right is audio. To fit the layout of this page, two columns were condensed to one.)
“KNUTES WING OFF” :30 TV
1. LS Man enters
Knute’s restaurant in shiny gold robe. SFX:
ROCKY THEME BEGINGS
2. Cut to LS of second man entering opposite door of Knute’s
restaurant in shiny green robe.
3. Cut to MS of both men face to face, profile view.
4. They sit down at a table with hot steamy wings on plates
in front of them. SFX: THEME MUSIC FADES.
5.Waitress enters from off camera.
6. CU of waitress
VOICE: I want a clean, wing off, all bones bare! Let’s get ready to
rumble!
7. Men begin to devour wings SFX: MUSIC CRESCENDO LOUD
8. Cut to CU of man 1
9. Cut to CU of man 2
10. LS of table, man 2 is victorious. His plate is empty. SFX:
AUDIENCE APPLAUSE
11. MS Man stands up to receive championship belt from
waitress. Camera bulbs flash. SFX: CAMERA FLASH SOUND
12. CU Plate of fresh steamy wings ANNCER (VO): 30 cent
wings at Knute’s- where every Wednesday night is a battle for the title!
“Howard’s Housekeepers for young couples” :60 Radio
SFX:FRONT
DOOR TO HOME OPENS AND CLOSES
MAN 1: Honey,
I’m home!
MAN 2: I’m
out in the kitchen.
MAN 1: I hope your slaving over that
new stove, I’m starved.
SFX:FOOTSTEPS
MAN 1: (Astonished) Are you feeling
well? The house looks amazing. When on earth did you have time to clean?
MAN 2: Just
call me Suzie homemaker.
MAN 1: Mmm, something smells good. You
really are cooking! Something IS wrong. I’m dreaming. No, I’ve died and gone to
heaven.
MAN 2: Well
this is fun but really, I can’t take ALL the credit. I had HELP.
MAN 1: What’s your secret? (Worried) Was your mother here? (Frantic) Oh no, is she coming? She isn’t on
her way is she?
MAN 2: Relax would you! I called Howards Housekeepers. They
help clean homes and for a reasonable price.
And look outside, the patio
furniture is out in time for nice weather this weekend.
MAN 1: But those chairs are filthy
with bird poo from fall.
MAN 2: Not anymore! Howard’s brought them out from the shed and
cleaned them in a jiffy. I didn’t have to lift a finger. Well I did dial 292-HELP.
ANNCR: Call 292-HELP for reasonably
priced home and yard cleaning services. Howards Housekeepers, located on Main
Street in Carlisle.
(Typically, TV scripts are displayed in a two column format. To fit this page, the columns have been condensed to one.)
Hydr8 “Water droplets”
:30 TV
SFX: UPBEAT ELEVATOR MUSIC
PLAYS IN BACKGROUND
MS STOCK BOY IS REFILLING PRODUCT ON DISPLAY
OF HYDR8 IN FRONT OF STORE. LIGHTS ARE DIMMED. STORE IS CLOSED.
JANITOR PASSES STOCK BOY.
SFX: CUT OUT MUSIC. THUD OF
PLASTIC WATER BOTTLE HITTING GROUND.
ZOOM
IN DOWN AN AISLE, A LEADING BRAND PLASTIC WATER BOTTLE FALLS FROM SHELF IN
GROCERY STORE. LID SPRINGS OFF AND ARMY OF WATER DROPLETS MARCH OUT OF
CONTAINER.
SFX: ANTS GO MARCHING MELODY
PLAYS
MS
WATER DROPLETS MARCH DOWN AISLE TO NEW HYDR8 DISPLAY. CU
COMMANDER OF TROOPS IN FRONT LINE OF MARCH LEAD THE BATTLE.
LS
WATER TROOPS NEAR BASE OF HYDR8
DISPLAY BY CHECK-OUT LANES.
WATER BOTTLE CAPS ARE
LAUNCHED TO ATTACK HYDR8 DISPLAY.
SFX: ANTS GO MARCHING CUT.
HEAVENLY SOUND
CU FROM WATER DROPLETS PERSPECTIVE LOOKING UP
AT DISPLAY. LIGHTS ARE BRIGHT LIKE A HALO AROUND DISPLAY.
SFX: JANITORS KEYS JINGLE.
LS ZOOM IN TROOPS OF WATER DROPLETS LOSE LEGS
AND ARMS AND BECOME A PUDDLE OF WATER ON THE FLOOR. SFX: SPLOOSH SOUND.
LS
JANITOR COMES AROUND CORNER FROM THE AISLE PUSHING A MOP AND BUCKET ON WHEELS.
Technical communication refers to communication in the workplace. Success in any type of career is partially based on how well one can write, speak to colleagues, supervisors, clients, and the public.
My ability to perform everyday tasks such as writing memos, e-mails, instructions, reports, and presentations will be helpful as a member of an organization. Communicating to outside organizations in the form of letters, web writing, research, and articles will most likely be necessary as well.
The samples posted on my website represent graded class assignments and group projects:
Work Plan (Ship Room Raters)
Website Proposal (Ship Room Raters)
Status Report (Ship Room Raters)
Proposal (Academic Dishonesty Policy)
Memo (Website Audience Analysis: Kia vs. BMW)
Memo (Rolling Stone Magazine Design Analysis: Pink)
I am a junior studying
Communications and Public Relations. I am writing to you to propose a revision
of the existing Academic Dishonesty policy at ShippensburgUniversity.
I have reviewed the Dishonesty
Policy in the student handbook, the Swataney. Our current policy seems to be
that of the Stone Age in comparison to both our neighboring state schools and
nationwide colleges and universities. I found no equivalent in Shippensburg’s
Dishonesty Policy when comparing it to other schools academic integrity
policies. We lack a traditionalhonors code to begin with. Now that
others have modifiedhonor codes, Shippensburg is left in the
dust.
You may contact me with any questions
or comments in regard to my proposal.
This
is a status report based on the current progress we have and are making on our
website.
Summary
We
have been accumulating research on potential Shippensburg off-campus housing
through websites and surveys handed out to current students. We have begun to
work on the website and we are currently about half way done. We have completed
the home page as well as the individual homepages for the individual sites
contained within. We still have to analyze the data from the surveys we have
received back and include it in our website. We are currently on schedule to
complete the website and present it to the class on December 11, 2009.
The
purpose of this memo is to provide you with our work plan pertaining to the
development of a website for Ship Room Raters. The website is primarily
intended for students at Shippensburg University seeking off-campus housing. We
will discuss the topic we have chosen for the website, our time schedule
represented by a Gantt chart, a list of our group’s policies, and a job
description of our project leader.
To: Dr. Carla Kungl
From: Beth Weyer
Date: 11/29/2009
Re: Audience Comparisons, Kia vs. BMW
The purpose of this memo is to contrast the target audiences of print advertisements for BMW and Kia. The criteria for which the audiences will be compared include differences in economic means, age, attitude, and lifestyle- all of which are inferred or blatantly portrayed in the distinct messages of the two brands through writing and creative design.
Summary
In comparing the two advertisements, Kia has a stronger visual with the use of color and creative images. BMW’s edge is expressed in the copy of the advertisement.
To: Dr. Carla Kungl From: Beth Weyer Date: 11/29/2009
Re: Rolling Stone Magazine, Pink
This memo will analyze two pages among a six page feature about pop singer Pink in September’s issue of Rolling Stone magazine. I will be examining the spread against major features of designing a document found in chapter 12 of our text book. After discussing the three most successful design elements used- columns, pull quotes, and graphics- I will suggest how two particular pages could be designed differently.
Since October 2008, I’ve managed my own direct sales business with Mary Kay Cosmetics (while attending college full-time). In doing so, I’ve gained valuable organization and time management skills, communication skills and sales experience.
Utilizing product knowledge is essential when demonstrating skincare and make-up application tips during appointments and skincare classes. Presentation skills, uncovering customer’s needs, listening, and overcoming objections are an important part of the sales process.
Maintaining quality customer service is also necessary in order to keep customers. Phone etiquette, verbal and written communication skills are used to interact, write thank you’s, send E-cards, and make phone calls to follow-up with customers after consultations and purchases.
I’ve used technical writing and computer design skills to create promotional materials. Computer programs used include Adobe InDesign, Microsoft Publisher, Microsoft Word, and Excel. Samples of my work are titled:
HOW TO: AN AT-HOME MANICURE
With Mary Kay® Satin Hands® Pampering Set
Follow these steps for a luxurious manicure experience using your Mary Kay® Satin Hands® Pampering Set. Allow yourself 20-30 minutes to indulge and adequate time for nail polish to dry.
These instructions use the following items:
• non-acetone nail polish remover
• nail file
• Mary Kay® Satin Hands® Pampering Set
• orange wood stick
• clear base and top coat
• your favorite shade of nail polish
Variations of this flier were placed at an information table at Sovereign bank to promote an Open House event at my residence. This was also distributed via mail as an invitation to friends and family. (Click on image for a larger view.)
I utilized Adobe InDesign to create this postcard. I mailed it to my Mary Kay customers for a Halloween promotion. (Click on the image for a larger view.)
Drew Michael Taylor Foundation
402 Richwalter Avenue
Shippensburg, PA 17257
Drewmichaeltaylor.org
Contact: Beth Weyer
717-658-3861
Bw2359@ship.edu
Nancy Grayson Elementary Hosts “Ready. Set. Go!”
Shippensburg, PA-- The third annual, “Ready. Set. Go!” was held Tuesday, April 14 at the Nancy Grayson Elementary School. The kindergarten readiness program, made possible by the Drew Michael Taylor Foundation of Shippensburg was facilitated by local elementary school teachers and members of Shippensburg University Delta Kappa Pi led by Dr. Cheryl Slattery.
Drew Michael Taylor Foundation
402 Richwalter Ave.
Shippensburg, PA 17257
drewmichaeltaylor.org
_________________________________________________________
Contact:
Randy and Marcie Taylor
717-532-8922
rtmt@pa.net
“DUNKS FOR DREW”
Shippensburg, PA- The second annual “Dunks for Drew” will take place Jan. 31 in Heiges Field House at Shippensburg University.
The charity event showcases the talent of four local Varsity boys’ basketball teams in a double header to raise funds for the Drew Michael Taylor Foundation of Shippensburg.
Game times are as follows: 6 p.m. Scotland School for Veterans’ Children vs. Greencastle-Antrim High School; 7:30 p.m. Chambersburg High School vs. Shippensburg High School.The cost for admission is $5.00 and no passes will be accepted.
This is a fundraiser I created for use in my personal Mary Kay business. The form with product descriptions and images was made in Adobe InDesign. The Order Sheet is an Excel document. The first successful use of these forms sold $481 worth of Mary Kay product and raised $240 for Phi Sigma Sigma Sorority at Shippensburg University. (Click on images for a larger view.)
I organized a community fundraiser in June 2009 at Pizza Hut in Shippensburg for my internship with the Drew Michael Taylor Foundation. I created this poster to distribute in town and at the restaurant to promote the local organization.
This flier was created for the Drew Michael Taylor Foundation website. The Harrisburg Senators game featured the foundation as the Community Organization of the game in May 2009.
In planning for the January event, I sent media reminders to local newspapers and television stations, created and distributed this flier, for which I won third place (Public Relations category) for submission in the Spring 2009 CoJo Awards at Shippensburg University.
My most recent accomplishment is earning a Bachelor of Arts from Shippensburg University in Pennsylvania. My major is Communications/Journalism with a professional emphasis in Public Relations. My minor is Technical/Professional Communications.
I've also recently achieved Star Consultant (for the second time) as an Independent Beauty Consultant with Mary Kay Cosmetics.
